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Frunkly table in use at a Tesla Supercharger
Case StudyE-commerce
Frunkly

My own product brand: premium frunk tables for Tesla owners. Built the entire e-commerce platform from scratch.

Visit frunk.ly

The Product

I founded Frunkly to create premium frunk tables designed specifically for Tesla Model 3 and Model Y vehicles. The tables transform the frunk into a portable workspace or dining surface, perfect for supercharger stops, camping, or outdoor activities.

Frunkly LTFrunkly LTXMaker Kit

Role

Founder & Developer

What It Is

D2C brand, physical product, custom platform

Timeline

2023 – Now

Platform Preview

Scroll through the screenshots or click to view in full size.

frunk.ly
Frunkly homepage on desktop

Homepage

frunk.ly
Frunkly product configurator on desktop

Configurator

Frunkly homepage on mobile

Mobile

The Challenge

I initially launched on Squarespace to validate the product quickly, but it had limitations. I needed a custom solution that could handle:

Full bilingual support (German/English) without URL prefixes
Interactive product configurator with live pricing
Multiple payment gateways (Stripe + PayPal)
German legal compliance (invoicing, Widerrufsrecht, GDPR)
SEO preservation during migration
Reduced operational costs and full code ownership

Tech Stack

Next.js 16Framework
TypeScriptLanguage
Tailwind CSS 4Styling
StripePayments
PayPalPayments
next-intli18n
VercelHosting

Key Features

Product Configurator

Step-by-step configuration flow with real-time price calculation.

Persistent Cart

Shopping cart that remembers configurations across sessions.

Dual Payments

Seamless checkout with both Stripe and PayPal integration.

Bilingual

Full German/English support with cookie-based locale switching.

Legal Compliance

Complete German legal framework: Impressum, AGB, Widerruf.

SEO Optimized

URL preservation, structured data, and optimized metadata.

Design Approach

Tesla-inspired minimal aesthetic that puts product photography front and center while maintaining a clean, premium feel.

Primary

#171a20

White

#FFFFFF

Tesla Blue

#3e6ae1

Fonts

Inter

Hey Haters

Results

Monthly hosting

€30/mo~€0

Payment fees

3%1.4%

Code ownership

Limited100%
Vercel free tier handles all traffic with static generation
Stripe fees are half of what Squarespace charged
Full control to implement custom features and integrations
Preserved SEO rankings during migration with proper redirects

Building Frunkly from the ground up gave me hands-on experience across the full product lifecycle: from concept and design to development, payment integration, and ongoing iteration.

Visit frunk.ly